Built in public. Day 6 of the road to £100K

No idea.First £100.Then £100K.

Step by step playbooks that take you from nothing to your first sale online, then up the ladder. From your phone, with free apps, and me on the other end of a message when you get stuck.

Get the free starter guide → See the ladder

30 min a day 0 followers needed 0 laptop needed £0 to start

YOU START HERE ↓

The ladderRung by rung

STARTFree guide£0

RUNG 1No idea → £100£15 + VAT

RUNG 2£100 → £1,000£97 + VAT

RUNG 3£1K → £10K1:1

GOAL£100K onlineThe road

Day 6

Live Started 26 Oct 2026

£0

Made so far

Sales so far

£0

The goal

How it works

Make it once. Sell it again and again.

You already know something people would pay for. The ladder turns it into a product, puts it in front of the right people, then stacks the next rung on top.

Find it

Lost the weight. Saved for the holiday. Passed first time. The thing friends keep asking you about is your first product.

Make it

Turn it into a simple guide in one evening with free AI tools. Every prompt is in the playbook. No design skills, no laptop.

Show it

Making it is 20%. Showing it is 80%. A 30 minute daily routine brings strangers to your product and turns them into buyers.

The ladder

Pick your rung. Climb at your pace.

Each rung is a playbook plus me in your messages. Finish one, unlock the graduate price on the next.

Start here, free

The free starter guide

Nine pages you can read in 15 minutes. Why most people never make their first £1 online, the only three apps you need, and the exact maths behind your first £100.

Why beginners stay at £0
The 3 free apps that do everything
How the funnel actually works
5 products you could make this weekend
My honest story so far
The first step to take tonight

£0forever

Instant PDF. No catch, no spam.

Get it free →

Already read it? Rung 1 is where the money starts.

Rung 1, start here

No idea → your first £100 online

The 14 day playbook. Find what you can sell, build it with Claude in an evening, set up Gumroad and Threads properly, then go after your first sales one conversation at a time.

Four guide types that sell, with 20 ideas
Build your product in an evening
A listing that makes people buy
Threads setup that won't get restricted
The daily routine that brings buyers
14 day plan, day by day
Every Claude prompt in one pack
DM me whenever you're stuck
Phone only, no laptop needed

£15one time, excl. VAT

20 page PDF. VAT is added at checkout where it applies. First 20 buyers get a free 15 minute call with me.

Get Rung 1 for £15 →

Finish the 14 days and Rung 2 drops to £77.

Honest timing: the plan is 14 days, your first sale might take longer. It depends on the work you put in. I can't do it for you, but I'm one message away.

Rung 2, scale it

£100 → your first £1,000 online

You've proved it sells. Now add short video, a second product the same buyers want, and a posting system that runs while you sleep.

Reels that put strangers in front of you
Product 2: the same buyers buy again
Tools worth paying for, and which aren't
Streamline your system: Threads, Instagram and Pinterest on autopilot
The 30 day plan towards £1,000
Prompts for every stage
Priority DM support
Graduate price if you finished Rung 1
PC or laptop needed

£97one time, excl. VAT

22 page PDF. VAT is added at checkout where it applies. Rung 1 graduates pay £77 with their code.

Honest timing: the plan is 30 days, reaching £1,000 can take longer. It depends on the work you put in, and I'm one message away.

Get Rung 2 for £97 →

Not sold your first £100 yet? Start with Rung 1.

Rung 3, 1:1 with me

£1,000 → £10,000 online

For Rung 2 graduates, or anyone who wants to jump straight into the intensive programme. We build your full product ladder, your content machine and your systems together, until £10K is a number on a screen you own.

Weekly 1:1 calls
Your full product ladder, built
Content and funnel reviews
Automation set up with you
Direct line to me, every day
Only a few places at a time
PC or laptop needed

By application

Graduate from Rung 2, or apply to jump straight in. Price shared on the call.

Message me "RUNG 3" →

Opens an Instagram message. Tell me where you're at and I'll reply myself.

Start

Free guide

Read it in 15 minutes

30 day playbook. PC or laptop needed

£97£77 for grads, excl. VAT

Rung 3

£1K → £10K

1:1 with me. PC or laptop needed

Apply

Browse all playbooks on Gumroad ↗

Let's be straight

No secret. Just a system.

I built a paid mentorship from zero before. Now I'm starting again from £0, in public, with the exact playbooks I'm selling you. Every win and every mistake gets posted. There's no guarantee here. The system works if you do the work, and I'll be in your messages when it feels slow.

Follow the road ↓

You're not doing this aloneEvery buyer can message me any time for direction. I reply to every message myself.

Playbooks, not coursesNo hours of video. Short, packed, built to be acted on today.

Honest numbersThe scoreboard at the top is real and updates as I go.

Road to £100K

Watch it happen, day by day.

Started 26 October 2026 with nothing but the playbooks. The numbers, the posts, the quiet days and the wins, all shared as they happen. Follow along and copy what works.

Threads Instagram TikTok YouTube X Pinterest

DAY1

Rung 1 goes live on Gumroad at £15. No followers, no website, just the playbook and a phone.

DAY2

First posts out on Threads and Instagram. Zero followers, zero sales. Showed up anyway.

DAY3

First sale. £15. One person I'd never met decided it was worth it. That's the proof it works.

DAY4

Free starter guide live. First download the same day. Give first, sell second.

DAY5

106 views. Still £15. Up close it looks like nothing. Most people quit here. Zoom out: 1 sale a day is £450 a month.

DAY6

Website live. Pinterest on autopilot, 5 pins a day. The system is being built in front of you.

DAY7

Every platform now runs itself. Instagram, TikTok, YouTube, Threads and Pinterest scheduled a week ahead, 30 minutes a day. 1 sale, 4 free guide downloads so far.

DAY8

Quiet days after the first sale. Not changing the product, not dropping the price. Checking which number is broken: views, clicks or sales.

DAY9

Second sale. £30 made. Same product, same price, six days after the first. And 438 posts now scheduled across 7 apps.

Questions

Straight answers.

Do I need followers, money or a special skill?

No. You need a phone, 30 minutes a day and something you already know. Your first £100 at £15 a product is 7 sales. Seven people with a problem you can fix, not seven thousand followers.

What exactly do I get?

A PDF playbook for each rung, step by step, with every prompt and template inside. Plus you can message me whenever you're stuck. Rung 3 is 1:1 work with me, by application.

Where does the money go when I sell?

Straight to you. You set up your own free Gumroad store in the playbook. I never touch your sales.

How long until I make my first sale?

The Rung 1 plan takes 14 days to work through. How long your first sale takes depends on the time and effort you put in, your idea and some luck, so I can't promise a date, and it can take longer than 14 days. I can't do the work for you, but if you put the work in and get stuck, I'm one message away. Rung 2's 30 day plan works the same way: it's the order of the steps, not a promise of £1,000 in 30 days.

Is there a guarantee?

No, and anyone who promises one is lying to you. Success is a system, not a secret, and you have to do the work to make it work. I'll be honest with you the whole way.

Are the prices including VAT?

No. Prices are shown excluding VAT. Gumroad adds VAT at checkout based on where you live, so UK buyers pay 20% on top. You'll see the final amount before you pay.

What's the graduate price?

Finish the Rung 1 plan and message me. You'll get a code that takes Rung 2 from £97 to £77.

Your move

Most people never start. Start tonight.

Read the free guide in 15 minutes. If it clicks, Rung 1 gives you the 14 day plan to go after your first £100.

Get the free guide → Start Rung 1 for £15