Built in public. Day 6 of the road to £100K

No idea.First £100.Then £100K.

Step by step playbooks that take you from nothing to your first sale online, then up the ladder. At the top, I build your content machine with you, so you post everywhere without living on your phone.

Get the free starter guide → See the ladder

30 min a day 0 followers needed 0 laptop needed £0 to start

YOU START HERE ↓

The ladderRung by rung

STARTFree guideFully self serve£0

RUNG 1No idea → £100Self serve + DM support£15

RUNG 2£100 → £1,000Self serve + DM priority£97

RUNG 3£1K → £10KIntense 1:1, for best results£497

RUNG 4Content MachineFull setup + 24/7 assistanceWith me

GOAL£100K onlineThe road

Day 6

Live Started 26 Oct 2026

£0

Made so far

Sales so far

£0

The goal

Across every app95 followers · 46.1K views since day 1Updated 5 Nov 2026

TikTok

2followers

5.4Kviews

Instagram

7followers

4Kviews

YouTube

2followers

351views

Threads

12followers

34.3Kviews

72followers

1.5Kviews

Facebook

0followers

192views

0followers

308views

How it works

Make it once. Sell it again and again.

You already know something people would pay for. The ladder turns it into a product, puts it in front of the right people, then stacks the next rung on top.

Find it

Lost the weight. Saved for the holiday. Passed first time. The thing friends keep asking you about is your first product.

Make it

Turn it into a simple guide in one evening with free AI tools. Every prompt is in the playbook. No design skills, no laptop.

Show it

Making it is 20%. Showing it is 80%. A 30 minute daily routine brings strangers to your product and turns them into buyers.

The ladder

Pick your rung. Climb at your pace.

Each rung is a step up, with more of me the higher you climb. At the top, we build your content machine together.

Start here, free

The free starter guide

Nine pages you can read in 15 minutes. Why most people never make their first £1 online, the only three apps you need, and the exact maths behind your first £100.

Why beginners stay at £0
The 3 free apps that do everything
How the funnel actually works
5 products you could make this weekend
My honest story so far
The first step to take tonight

£0forever

Instant PDF. No catch, no spam.

Get it free →

Already read it? Rung 1 is where the money starts.

Rung 1, start here

No idea → your first £100 online

The 14 day playbook. Find what you can sell, build it with Claude in an evening, set up Gumroad and Threads properly, then go after your first sales one conversation at a time.

Four guide types that sell, with 20 ideas
Build your product in an evening
A listing that makes people buy
Threads setup that won't get restricted
The daily routine that brings buyers
14 day plan, day by day
Every Claude prompt in one pack
Message me when you're stuck (replies within 2 days)
Phone only, no laptop needed

£15one time, no VAT added

20 page PDF.

Checkout back soon

Finish the 14 days, then step up to Rung 2.

Honest timing: the plan is 14 days, your first sale might take longer. It depends on the work you put in. I can't do it for you, but I'm one message away.

Rung 2, scale it

£100 → your first £1,000 online

You've proved it sells. Now add short video, a second product the same buyers want, and a posting system that runs while you sleep.

Reels that put strangers in front of you
Product 2: the same buyers buy again
Tools worth paying for, and which aren't
Streamline your system: Threads, Instagram and Pinterest on autopilot
The 30 day plan towards £1,000
Prompts for every stage
Priority DM support: you jump the queue
PC or laptop needed

£97one time, no VAT added

23 page PDF.

Honest timing: the plan is 30 days, reaching £1,000 can take longer. It depends on the work you put in, and I'm one message away.

Checkout back soon

Not sold your first £100 yet? Start with Rung 1.

Rung 3, scale it with me

£1,000 → your first £10,000 online

You're selling. Now build your offer stack, add a high ticket offer, and learn to sell it in DMs and on calls. The playbook gives you the plan, and you get me: two 1:1 calls and a direct line for life.

Your offer stack: low, mid and high ticket
Build your first high ticket offer
Sell it in DMs: chat, qualify, book the call
The discovery and closing call, with scripts
Content and emails that sell high ticket
Your weekly numbers scorecard
The 60 day plan
A kickoff 1:1 call and a 30 day review call
A direct line to me, for life
PC or laptop needed

£497one time, no VAT added

PDF playbook plus two 1:1 calls.

Honest timing: the plan is 60 days, reaching £10,000 can take much longer. It depends on the work you put in, and you'll have me for life.

Checkout back soon

After you buy, message me "RUNG 3" and I'll send your call link.

Rung 4, the Content Machine

Your content machine, built with you

For creators, coaches and businesses already selling and still posting by hand. I go through your pages, content and marketing, find the gaps, then we build your machine together: your style, your schedule, posting across every app without you living on your phone. This account posts 438 times across 7 apps from one setup. Yours can too.

Full audit of your pages, content and marketing
A gap report: what's costing you reach and sales
Your posting style, pillars, hooks and formats
Quotes, value posts and video ideas built for you
The right weekly schedule for your platforms
Automation set up with you, across up to 7 apps
Your first 30 days planned and scheduled together
Weekly 1:1 calls, and I check in on you between them
A direct line to me, for life
Only 3 to 5 clients at a time

Enquirelimited spaces

Only a few clients at a time, so I only take on people I know I can help. Message me "MACHINE" and we'll chat about where you're at. If it's a fit, we book a call.

Enquire on X →

Or message me on Threads or Instagram.

Honest note: this builds the system that keeps you posting. It can't promise sales or followers, but it takes away the hours and the guesswork.

Start

Free guide

Read it in 15 minutes

30 day playbook. PC or laptop needed

£97one time

Rung 3

£1K → £10K

60 day playbook, 2 calls, direct line for life

£497one time

Rung 4

Content Machine

White glove, 6 weeks, limited spaces

Enquirelimited spaces

Let's be straight

No secret. Just a system.

I built a paid mentorship from zero before. Now I'm starting again from £0, in public, with the exact playbooks I'm selling you. Every win and every mistake gets posted. There's no guarantee here. The system works if you do the work, and I'll be in your messages when it feels slow.

Follow the road ↓

You're not doing this aloneEvery buyer can message me. Rung 2 gets priority, and Rungs 3 and 4 get a direct line to me for life. I reply to every message myself.

Playbooks, not coursesNo hours of video. Short, packed, built to be acted on today.

Honest numbersThe scoreboard at the top is real and updates as I go.

Road to £100K

Watch it happen, day by day.

Started 26 October 2026 with nothing but the playbooks. The numbers, the posts, the quiet days and the wins, all shared as they happen. Follow along and copy what works.

Threads Instagram TikTok YouTube X Facebook Pinterest

DAY1

Rung 1 goes live at £15. No followers, no website, just the playbook and a phone.

DAY2

First posts out on Threads and Instagram. Zero followers, zero sales. Showed up anyway.

DAY3

First sale. £15. One person I'd never met decided it was worth it. That's the proof it works.

DAY4

Free starter guide live. First download the same day. Give first, sell second.

DAY5

106 views. Still £15. Up close it looks like nothing. Most people quit here. Zoom out: 1 sale a day is £450 a month.

DAY6

Website live. Pinterest on autopilot, 5 pins a day. The system is being built in front of you.

DAY7

Every platform now runs itself. Instagram, TikTok, YouTube, Threads and Pinterest scheduled a week ahead, 30 minutes a day. 1 sale, 4 free guide downloads so far.

DAY8

Quiet days after the first sale. Not changing the product, not dropping the price. Checking which number is broken: views, clicks or sales.

DAY9

Second sale. £30 made. Same product, same price, six days after the first. And 438 posts now scheduled across 7 apps.

DAY11

First Rung 2 sale. £97. A stranger in my DMs became a friend, then trusted me enough to buy. £127 made, 3 sales. Conversations sell.

Questions

Straight answers.

Do I need followers, money or a special skill?

No. You need a phone, 30 minutes a day and something you already know. Your first £100 at £15 a product is 7 sales. Seven people with a problem you can fix, not seven thousand followers.

What exactly do I get?

Rung 1 and Rung 2 are PDF playbooks, step by step, with every prompt and template inside. Rung 1 buyers can message me when they're stuck and Rung 2 buyers get priority replies. Rung 3 adds two 1:1 calls and a direct line to me for life. Rung 4 is the Content Machine: six weeks of white glove work with me, then a direct line for life. Limited spaces.

Who is the Content Machine for?

Creators, coaches and businesses already making money online who are still posting by hand. I audit your pages, content and marketing, find your style, then we build your schedule and automation together and plan your first 30 days. Spaces are limited: message me "MACHINE" on X, Threads or Instagram to enquire.

Where does the money go when I sell?

Straight to you. You set up your own free Gumroad store in the playbook. I never touch your sales.

How long until I make my first sale?

The Rung 1 plan takes 14 days to work through. How long your first sale takes depends on the time and effort you put in, your idea and some luck, so I can't promise a date, and it can take longer than 14 days. I can't do the work for you, but if you put the work in and get stuck, I'm one message away. Rung 2's 30 day plan works the same way: it's the order of the steps, not a promise of £1,000 in 30 days.

Can I get a refund?

The playbooks are instant downloads, so there are no refunds once a file has been downloaded. If anything's wrong with your purchase, message me and I'll sort it. Full details on the refund policy page.

Is there a guarantee?

No, and anyone who promises one is lying to you. Success is a system, not a secret, and you have to do the work to make it work. I'll be honest with you the whole way.

Do I pay VAT on top?

No. The price you see is the price you pay. No VAT is added.

Your move

Most people never start. Start tonight.

Read the free guide in 15 minutes. If it clicks, Rung 1 gives you the 14 day plan to go after your first £100.

Get the free guide → See the ladder